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“The Internet will become the prime medium for advertising, but traditional media won’t disappear—it will just adapt.”  - Unknown

Traditional Advertising Services

Traditional advertising is at the core of Media Placement Services. Since the company’s formation over 30 years ago, we have been rooted in offering media planning and buying for traditional media such as television, radio, print, and out-of-home. Our multi-decade span of serving the Triad, North Carolina, and the greater Southeast has allowed us to develop long-lasting relationships with media outlets and provide thoughtful strategies based on experience and data.  

Out-of-Home

Media Placement Services has been placing Out-of-home (OOH) since 1992. OOH advertising isn’t just billboards, it includes all physical, public spaces where they can reach consumers outside of their homes. These advertisements are typically displayed on billboards, posters, transit vehicles (such as buses, trains, & taxis), street furniture (such as bus shelters, benches, & kiosks), digital screens, & other outdoor structures. 

OOH has continued to evolve in the 30+ years MPS has been in business and we have continued to explore new options.  

Digital Out-of-Home (DOOH) advertising is transforming how brands reach consumers. With digital displays, ads can be updated instantly, making them engaging and relevant. Unlike traditional billboards, which require physical changes, DOOH allows advertisers to quickly swap out messages to keep content fresh and aligned with current events or trends. 

Since Media Placement Services has longevity and ample experience in the OOH business, we have developed strong relationships with vendors. These relationships allow us to negotiate better rates and pass those discounts on to our clients. Additionally, we know the OOH landscape well and can help decide which placements are best for your business. 

Overall, out-of-home advertising plays a significant role in the advertising landscape, complementing other media channels such as television, radio, print, & digital advertising by providing opportunities to reach consumers in the physical environment & create memorable brand experiences that drive awareness, engagement, & purchase intent. 

OOH can reach people of all ages, from moms driving kids to events to people taking public transportation, and everyone in-between. OOH is a great way to bring more attention to your advertisements and gain reach in your target geography. 

Let our experts at Media Placement Services create an Out-of-Home campaign that achieves your business goals

coca-cola billboard example

Television

remote pointed towards television that is on

Media Placement Services has been a leader in television advertising for over three decades. Television remains one of the most powerful and trusted media for reaching a broad audience, allowing brands to connect with viewers through compelling visual storytelling. Whether through traditional broadcast, cable, or emerging digital streaming platforms, television advertising ensures your message reaches the right audience at the right time. 

Television advertising is an essential component of a well-rounded marketing strategy. With high-impact visuals, engaging audio, and dynamic storytelling, TV ads create memorable brand experiences. Television ads can be targeted based on demographics, geographic location, and viewer interests, ensuring your brand connects with the right consumers. 

Television advertising has evolved significantly over the past 30+ years and our team has kept up with the trends over the years. At Media Placement Services, we offer expertise in both traditional and digital TV advertising: 

  • Traditional TV Advertising: Commercial spots aired on network and cable television, reaching mass audiences through scheduled programming. 
  • Connected TV (CTV) & Over-the-Top (OTT) Advertising: Ads streamed on platforms like Hulu, Roku, and Amazon Prime Video, allowing for precise audience targeting and real-time campaign adjustments. 

With advancements in TV advertising, brands can now engage audiences across multiple screens, ensuring maximum reach and effectiveness. Despite the rise of digital media, TV advertising remains a powerful & influential medium for reaching mass audiences & building brand awareness, credibility, & trust among consumers. 

With over three decades of experience in television advertising, Media Placement Services has established strong partnerships with networks, cable providers, and digital streaming platforms. Our relationships allow us to negotiate competitive rates, ensuring our clients receive the best value for their advertising investment. 

We understand the TV advertising landscape and can help determine the best placements for your business, ensuring your commercials are seen by the right audience at the optimal time. 

Television advertising remains a vital tool for brands looking to build awareness and drive consumer action. From the Super Bowl to local news, let the experts at Media Placement Services develop a customized television advertising campaign that aligns with your business goals and maximizes your reach. 

Print

With over 30 years of experience, Media Placement Services knows that print advertising is a trusted and impactful way to reach consumers through tangible, high-quality materials. These advertisements appear in newspapers, magazines, brochures, direct mail, and other printed formats, allowing businesses to engage with audiences in a focused and credible environment. 

Print advertising provides a lasting impression, as readers often spend more time with printed materials compared to digital ads. Whether it’s a full-page magazine spread, a newspaper insert, or a targeted direct mail campaign, print offers a tactile experience that helps brands stand out. 

Why Choose Print Advertising? 

  • Credibility & Trust – Readers often perceive print media as more reliable and authoritative than digital ads. 
  • Targeted Reach – With strategic placement in niche publications, print ads effectively reach specific demographics. 
  • High Engagement – Readers are more engaged with print content, leading to better retention and response rates. 
  • Longevity – Unlike digital ads that disappear quickly, print materials can be saved, shared, and revisited. 

Media Placement Services has been in the print advertising industry since 1992, we have built strong relationships with publishers. These connections allow us to secure better ad placements and competitive rates for our clients. Our team understands the print landscape and can help determine the best publications and formats for your business. 

Print advertising complements digital, radio, and out-of-home advertising by reinforcing brand messaging across multiple touchpoints. When combined with other media channels, print ads create a well-rounded marketing strategy that enhances brand awareness and drives conversions. 

Print advertising reaches a diverse audience, from professionals reading industry magazines to local consumers browsing community newspapers. Whether you’re looking to promote a product, service, or event, print advertising can help you expand your reach and establish a strong brand presence. 

Let our experts at Media Placement Services develop a print advertising strategy that aligns with your business goals. Contact us today to get started! 

Radio

female listening to radio at the beach

Radio advertising is a powerful way to reach audiences on the go, delivering messages through live broadcasts, streaming services, and podcasts. These advertisements can be heard on AM/FM stations, satellite radio, and digital platforms, allowing businesses to connect with listeners in their daily routines—whether they’re commuting, working, or relaxing at home. Media Placement Services has been placing radio ads since 1992 and have the experience to put your ad Infront of your intended audience. 

Radio advertising has continued to evolve over the past 30+ years, and we have adapted to these changes to provide our clients with the best opportunities. 

Radio remains a trusted and effective medium for engaging audiences. Unlike visual ads, radio reaches people through sound, making it ideal for storytelling, brand recognition, and emotional connections. With options like live reads, jingles, and sponsorships, businesses can create memorable messages that stand out. 

Why Choose Radio Advertising? 

  • Broad Reach – AM/FM, satellite, and streaming radio reach millions of listeners daily, allowing brands to engage audiences across different platforms. 
  • Targeted Messaging – Choose from local stations, national networks, or genre-specific channels to reach the right audience for your business. 
  • Multiple Ad Formats – Leverage traditional 30- or 60-second spots, host-read endorsements, sponsored segments, or even interactive digital audio ads. 
  • Cost-Effective – Radio provides a high return on investment, delivering strong brand awareness and engagement at a lower cost than TV or print. 
  • High Engagement – Listeners tune in during daily activities like commuting, working, or exercising, making them more receptive to well-crafted messages. 

 

Since Media Placement Services has been in the radio advertising industry for over 30 years, we have built strong relationships with station networks and streaming platforms. These partnerships allow us to negotiate better rates and secure prime ad placements for our clients. Our team understands the radio landscape and can help determine the best stations, formats, and time slots for your campaign. 

Radio advertising reaches a wide audience, from morning commuters tuning in to talk shows to music lovers streaming their favorite playlists. Whether you want to promote a product, service, or event, radio advertising is a powerful way to amplify your message. 

Let our experts at Media Placement Services develop a radio advertising strategy that aligns with your business goals.