YOU NEVER STOP CHANGING, AND WE DON’T EITHER.
Our media-only focus allows us to be true experts in traditional and digital media planning and buying. Since 1992, we have seen media as a diverse landscape that requires diverse expertise. We’ve seen it all through our three decades of operation as a premier media agency. As your media partner, we are not only changing with the trend but are ahead of the trend.
At the intersection of media, technology, and data, MPS has the tools and talent to deliver better outcomes with an integrated strategy driven by people and informed by data.
Media consumption, quantitative and qualitative research. Competitive spending and market ad cost research. Research informs strategy.
Effectively reach and follow users through the marketing funnel to measure what occurs after a user interacts with ads. Understand how users were exposed to ads on the path to conversion. Determine which ad and media channel best drive conversions.
Customizable performance dashboards and reporting for media campaigns providing key metrics, data analytics across media channels, insights, and actionable steps for optimization.
Post-campaign analysis provided to ensure all advertising ran as planned and media buys received the coverage ordered.
Prospecting, retargeting, custom audience, list match campaigns, look-a-like campaigns, lead ads.
Keyword research, responsive text ads, and search retargeting.
AI powered display, video, native, pre-roll, CTV/OTT; placed in-house through seats on multiple programmatic exchanges: Google DV360, The Trade Desk and Amazon.
Because of our ample time working in the media space, we have developed longstanding expertise in traditional media that includes knowledge of the markets, relationships with vendor/partner reps, knowledge that allows for better negotiation, knowing the right questions to ask, and the ability to evaluate media opportunities and sort out the ones that make sense and align with campaign objectives.
Billboard, transit, cinema, mall, and airport.
Broadcast and cable linear TV options.
Newspaper, consumer magazine, and trade magazine.
Traditional commercials along with sponsorships, giveaways and additional ad options.