With the emergence of new digital technologies, MPS saw the opportunity for digital media planning & buying. In 2008 our in-house digital department – Spider Digital – was born and has continued to take command of the digital landscape. With the ever-changing terrain, constant focus on the latest digital opportunities in paid media platforms is required.
Digital media advertising offers the opportunity to target specific audiences, track performance metrics, and optimize campaigns in real time, making it a highly effective and measurable strategy to take your business to the next level. Digital media encompasses a wide range of ad placements including display ads, search engine marketing, social media advertising, and video ads.
Digital advertising can be more cost-effective compared to traditional advertising channels. With specific targeting, pay-per-click models and budget controls, digital advertising allows you to take control and plan budgets more strategically. This means better control over budget allocation and the ability to optimize campaigns for maximum results within a given budget.