Meta’s 100% AI Advertising Ambition by 2026: What It Means for Marketers
Meta (Facebook & Instagram) has made it clear: by 2026, it plans to power nearly 100% of its advertising system with artificial intelligence. This ambitious shift promises to transform how ads are created, targeted, & optimized across Facebook, Instagram, Threads, WhatsApp, & the Meta Audience Network. What Does Fully Automated Advertising Look Like? Meta’s vision […]
TikTok’s “M2” transition in the U.S.
TikTok is launching a separate U.S.-only version of its app, internally named M2, pending a new ownership structure and regulatory approval. It is designed to run on an entirely separate infrastructure, codebase, algorithm, and data systems from the global TikTok platform. The new app reflects an attempt to comply with U.S. security mandates while avoiding […]
Why Always On Branding Is the Smartest Marketing Strategy You’re Not Using Yet
In an age of infinite scroll, binge-worthy content, and 24/7 digital access, consumer attention doesn’t take breaks. So why do so many brands still treat their marketing efforts like seasonal events? The Always On branding strategy flips the traditional campaign model on its head. Instead of launching short bursts of advertising tied to product launches […]
Why Search Advertising Belongs in Your Marketing Strategy
Our team at MPS has been getting a lot of questions about search advertising, so we wanted to start with the basics. While this is just scratching the surface, stay tuned for a series of Paid Search blogs that take a deeper dive into more advanced features of Search. In today’s always-connected world, your potential […]
Meta Sizing Updates
Instagram Feed Update: Instagram has updated its Feed placement to prioritize larger posts – specifically 1080×1350 pixels (4:5 ratio) – over the traditional square (1080×1080). This change enhances the visual impact of posts on users’ Instagram Feed. However, Meta ads placements haven’t fully caught up yet. While Instagram Feed supports the new 1080×1350 or 1080×1440 […]
The Rise of AI in Marketing & Advertising
Artificial Intelligence (AI) is no longer a futuristic concept reserved for sci-fi movies. It’s here, it’s everywhere, & it’s transforming industries—including marketing & advertising. From personalized email campaigns to AI-generated content & predictive analytics, businesses are harnessing AI to better understand customers, optimize strategies, & get more bang for their buck. How AI Is Changing […]
The TikTok Ban Part 2: Will April 5th be the End of TikTok in the US?
As the April 5th deadline looms, TikTok’s future in the U.S. remains uncertain. The short-form video giant has been at the center of controversy over national security concerns, leading to legislative action that could force its removal from the country unless a new buyer steps in. With just days left, potential deals are being discussed, […]
Celebrating Earth Day: Consumers are Embracing Sustainability
In recent years, consumers have been shifting their buying habits to align with their values, placing a growing emphasis on sustainability & social responsibility. More than ever, people are looking to support brands that go beyond just selling products—they want businesses that make a positive impact on the environment, workers, & communities. This shift has […]
The Power of Programmatic Advertising
In today’s fast-paced digital landscape, advertisers are constantly seeking more efficient & effective ways to reach their target audiences. Enter programmatic advertising—a game-changer in the world of digital marketing. By leveraging automation, data, & real-time bidding, programmatic advertising has revolutionized how brands connect with consumers. What is Programmatic Advertising? Programmatic advertising is the automated buying […]
Media Consumption Trends During Super Bowl LIX
The Super Bowl continues to be one of the most-watched events in the United States, drawing massive audiences across various platforms. The 2025 Super Bowl was no exception, with an estimated 127.7 million – a 3.2% increase year-over-year – tuning in via traditional & digital media. This year’s event reflected ongoing shifts in media consumption […]