The Rise of AI in Marketing & Advertising
Artificial Intelligence (AI) is no longer a futuristic concept reserved for sci-fi movies. It’s here, it’s everywhere, & it’s transforming industries—including marketing & advertising. From personalized email campaigns to AI-generated content & predictive analytics, businesses are harnessing AI to better understand customers, optimize strategies, & get more bang for their buck. How AI Is Changing […]
The TikTok Ban Part 2: Will April 5th be the End of TikTok in the US?
As the April 5th deadline looms, TikTok’s future in the U.S. remains uncertain. The short-form video giant has been at the center of controversy over national security concerns, leading to legislative action that could force its removal from the country unless a new buyer steps in. With just days left, potential deals are being discussed, […]
Celebrating Earth Day: Consumers are Embracing Sustainability
In recent years, consumers have been shifting their buying habits to align with their values, placing a growing emphasis on sustainability & social responsibility. More than ever, people are looking to support brands that go beyond just selling products—they want businesses that make a positive impact on the environment, workers, & communities. This shift has […]
The Power of Programmatic Advertising
In today’s fast-paced digital landscape, advertisers are constantly seeking more efficient & effective ways to reach their target audiences. Enter programmatic advertising—a game-changer in the world of digital marketing. By leveraging automation, data, & real-time bidding, programmatic advertising has revolutionized how brands connect with consumers. What is Programmatic Advertising? Programmatic advertising is the automated buying […]
Media Consumption Trends During Super Bowl LIX
The Super Bowl continues to be one of the most-watched events in the United States, drawing massive audiences across various platforms. The 2025 Super Bowl was no exception, with an estimated 127.7 million – a 3.2% increase year-over-year – tuning in via traditional & digital media. This year’s event reflected ongoing shifts in media consumption […]
The Implications of the TikTok Ban: What’s Next for the Platform?
The popular short-form video app TikTok has been at the center of political & regulatory scrutiny in the United States, with growing concerns over data privacy & its ties to the Chinese government through its parent company, ByteDance. While TikTok boasts over 170 million American users & has become a cultural phenomenon, questions about the […]
Threads: Successes, Downfalls, & Opportunities for Brands
In 2023, Meta launched Threads, a new social media platform designed to compete with Twitter & provide a fresh experience for users. The app aimed to offer an alternative to Twitter’s chaotic environment while integrating deeply with Instagram’s ecosystem. Despite its promising start & Meta’s extensive reach, the platform’s journey has been marked by both […]
Video and UGC Vertical Content Drive Higher Engagement and Click-through Rates
For over 10 years, Media Placement Services (MPS) has been working with Central Piedmont to help create brand awareness and reach potential new students. MPS’s branding efforts for Central Piedmont advertising include available scholarships to prospective students, parents of students, and adult learners within Mecklenburg County. While 23% of the digital budget was spent on […]
Social Media Strategies – Video is King
Key Takeaways Social media continues to evolve and change year after year. It is essential to keep up with the trends in order to stay relevant and authentically connect with your target audience. Let our digital experts at Media Placement Services assess your current social media strategy and build a media plan that will get you […]
Reddit – Niche Targeting & Unique Audiences
In the rapidly changing world of digital marketing, reaching the right audience is more crucial than ever. While giants like Facebook, Instagram, & Google dominate the advertising scene, there’s a hidden gem that many brands are just beginning to explore—Reddit. With its unique structure & highly engaged user base, Reddit offers advertisers unparalleled opportunities to […]