Credit Unions & Banks
Media Placement Services has over twenty years of experience working with credit unions and banks across the country. Our team has experience building integrative campaigns strategically designed to drive new account opens, loans and deposits. Utilizing both traditional & digital advertising allows us to move potential new members through the sales funnel with ease. Let us work with you to build a specialized media plan that yields results for your financial institution.
Case Study: Lead Generation Expanded Awareness & Drove Millions in New Loans Through Online Applications
Truliant Federal Credit Union was looking to increase awareness of their loan products & drive loan application submissions. They turned to MPS to develop & execute a strategic digital marketing strategy to achieve this initiative.
The strategy deployed included:
- Out-Of-Home, Linear TV & Print – used to reach many individuals & increase awareness of Truliant
- Display – used to create top-of-funnel awareness of the Truliant loan offerings
- Dynamic Retargeting – targeted prospects based on their visits to specific Truliant product webpages
- Paid Search – used keywords & responsive search ads aimed to capture lower-funnel prospects actively searching for loan products
Over a 4-year period of time MPS helped drive thousands of new loan applications & millions of dollars in new loans. The campaign was so successful that in 2022 Truliant set a new high for loan applications with thousands of new applications resulting in millions of dollars in new loans.
“We viewed MPS as part of our Digital Marketing team. They were critical to our success… MPS played a key role in the acquisition strategy that drove unprecedented growth… [their efforts] resulted in lower cost-per-lead & higher conversion rates…MPS was an expert consultant, determining potential reach, budget, & the likely return on investment. Though these major initiatives, we conveyed our needs, engaged in strategic planning with MPS, & let them leverage their expertise to drive great results.”
Truliant Federal Credit Union