Higher Education
Media Placement Services has over 30 years of experience in higher education marketing. From community college to graduate programs, our team has the expertise in creating paid media plans that will drive leads. Our team of specialized experts creates custom plans that integrate both traditional & digital media to reach prospective students, parents & adult learners. From branding to lead generation, let MPS create a plan that works for you & gets you in front of potential new students.
Case Study: Video & UGC Vertical Content Drive Higher Engagement & Click-Through Rates
In 2021, MPS continued Branding efforts for Central Piedmont advertising available scholarships to prospective students, parents of students & adult learners within Mecklenburg County. While 23% of the digital budget was spent on varying social media ad placements including Facebook, Instagram, LinkedIn, Twitter, Snapchat & TikTok, campaign metrics such as CTRs & CPCs were low. Per our creative recommendations optimizations were made to use video in feed placements & User Generated Content (UGC) on vertical placements across all social platforms versus the images & carousels that had been running.
Moving to video creative increased the overall campaign CTR by 3x, decreased the CPCs, and increased website leads by 2.5x, resulting in over 28 million impressions. These efforts, in addition to other advertising placed, drove a 40% increase in enrollment.
