"Digital marketing is not about technology. It's about people."
- Mari Smith
Digital Advertising Services
Since 2008, Media Placement Services has been at the forefront of digital advertising technologies, offering programmatic display and video, search engine marketing, and social media advertising strategy and placement. As the industry has only exploded and fragmented over the years, it has become increasingly difficult to reach your target audience. MPS has the tools and talent to reach the right person at the right time to deliver your goal result. We offer custom digital advertising strategies created by people, and informed by data and nearly 20 years of industry experience.
Social Media Advertising
Capturing the attention of users where they spend most of their time, social media advertising has been a cost-effective and efficient means of reaching users for nearly 20 years. Media Placement Services has been placing social media advertising since the conception of Facebook’s ads in the mid-2000s.
Since then, the social media advertising landscape has grown exponentially, as have we. Since the launch of Spider Digital in 2008, we have placed over $40 million in digital ads across a dozen platforms and have maneuvered multiple shifts in how users access and use social media and the internet.
MPS has experience creating and deploying paid advertising campaigns on platforms like Facebook, Instagram, TikTok, LinkedIn, Snapchat, Pinterest, Spotify & others.
Overall, social media advertising offers several advantages, including precise targeting capabilities, the ability to reach a large audience, cost-effectiveness, real-time performance tracking, & the opportunity to engage with audiences through comments, likes, shares, and direct messages. As a result, social media advertising has become an essential component of many businesses’ marketing strategies, helping them to drive brand awareness, website traffic, lead generation, sales, and customer loyalty.
Social media channels focus on a mobile-first audience which often skew toward younger demographics. Platforms like Snapchat & TikTok have a heavily teenage audience, while Reddit users are mainly young adults 25-35 years old. Meta has a slightly older audience with most users being ages 35+.
Let our social media experts plan & execute strategies that work for you.
Search Engine Marketing
Search Engine Marketing
Reaching users when they are searching is one of the strongest ways to drive conversions. By bidding on keywords or phrases that users might enter into search engines like Google or Bing your advertisements will display alongside relevant search results. Media Placement Services has been utilizing Search advertising since 2008 (the inception of Spider Digital) to drive results for our clients.
Digital advertising has greatly changed since then & Media Placement Services has too. We pride ourselves on keeping up on news & trends in the ever-evolving digital landscape. Search advertising has been a large part of many of the custom plans we create & our team of experts work to create the best plan for your brand. From keyword research to campaign optimizations & reporting, Media Placement Services monitors & optimizes campaigns to ensure the best performance.
Overall, Search advertising offers several benefits, including targeted reach, measurable results, immediate visibility, & flexibility in budget management. It allows advertisers to reach users who are actively searching for products or services related to their business, making it a highly effective channel for driving relevant traffic and conversions.
Search reaches users of all ages. Searching on search engines is an action individuals of all ages take to find something they are looking for; this makes search a fantastic way to reach a specific audience actively seeking your products & services. Also, with specific keywords & phrases, search is a dialed-in way to reach your customers & drive conversions.
Let our experts at Media Placement Services create a Paid Search campaign that achieves your business goals.
Display & Video Advertising
Display & video advertising helps brands reach the right people at the right time and aids in decision-making. Using algorithms & data analysis, display & video ads target specific audiences & optimize ad placements across websites, apps, & other digital platforms, including in-app placements. Media Placement Services has in-house specialists who are experts in determining audience targeting and tactics to best reach your audience. Both display, video and other offerings can be bought through Google or Programmatically.
Overall, display and video advertising offer efficiency, scalability, and precision in reaching your target audiences while maximizing the effectiveness of your ad campaigns through data-driven optimizations. Using display and video advertising, your business can reach people of all ages. Used commonly for awareness but with sophisticated targeting, retargeting, and conversion-focused bidding, these tactics can drive high-quality results.
Let our experts at Media Placement Services create a Display & Video campaign that achieves your business goals.