Key Takeaways
- Use video when & where possible – video has been proven to increase impressions, engagement, clicks & ultimately conversions
- Make video with your target audience in mind – your target wants to feel represented be sure your video is successful at connecting and engaging with your intended audience
- Don’t be afraid to be casual – be relatable, use humor and embrace your brand voice to be more engaging on social media
- Teens are spending the most time on YouTube, TikTok and Snapchat – if you are looking to engage and connect with teens, you need to be on these platforms
- Video helps increase information retention – 95% of information is retained from a video while only 10% is retained from text and images combined
Social media continues to evolve and change year after year. It is essential to keep up with the trends in order to stay relevant and authentically connect with your target audience. Let our digital experts at Media Placement Services assess your current social media strategy and build a media plan that will get you in front of the right audience at the right place and the right time. With the extensive knowledge of the social media space and our team’s research tools, we guarantee that you will achieve your goals and reach your audience. Learn more about our digital services.
