Threads: Successes, Downfalls, & Opportunities for Brands
In 2023, Meta launched Threads, a new social media platform designed to compete with Twitter & provide a fresh experience for users. The app aimed to offer an alternative to Twitter’s chaotic environment while integrating deeply with Instagram’s ecosystem. Despite its promising start & Meta’s extensive reach, the platform’s journey has been marked by both […]
Video and UGC Vertical Content Drive Higher Engagement and Click-through Rates
For over 10 years, Media Placement Services (MPS) has been working with Central Piedmont to help create brand awareness and reach potential new students. MPS’s branding efforts for Central Piedmont advertising include available scholarships to prospective students, parents of students, and adult learners within Mecklenburg County. While 23% of the digital budget was spent on […]
Social Media Strategies – Video is King
Key Takeaways Social media continues to evolve and change year after year. It is essential to keep up with the trends in order to stay relevant and authentically connect with your target audience. Let our digital experts at Media Placement Services assess your current social media strategy and build a media plan that will get you […]
Reddit – Niche Targeting & Unique Audiences
In the rapidly changing world of digital marketing, reaching the right audience is more crucial than ever. While giants like Facebook, Instagram, & Google dominate the advertising scene, there’s a hidden gem that many brands are just beginning to explore—Reddit. With its unique structure & highly engaged user base, Reddit offers advertisers unparalleled opportunities to […]
The Evolution of Spotify Advertising
Spotify, the world’s leading music streaming platform, has been at the forefront of revolutionizing the way advertisers connect with audiences. As digital advertising continues to evolve, Spotify has rolled out a suite of advanced features designed to maximize campaign effectiveness & refine audience targeting. New Campaign Objectives Spotify has introduced several new campaign objectives that […]