A Cookie-less Future
In the digital marketing landscape, few tools have been as ever-present as third-party cookies. These small pieces of data, stored in users’ browsers, have long been the backbone of online advertising, enabling advertisers to track users across the web, deliver targeted ads, & measure campaign effectiveness. However, with privacy concerns on the rise & major […]
The Impending Ban on TikTok
In the realm of social media, TikTok has swiftly risen to the top, captivating millions with its short-form videos & creative content. However, its journey hasn’t been without hurdles, as debates surrounding its potential ban have lingered. With governments worldwide scrutinizing its operations, the looming TikTok ban raises significant implications, particularly for advertisers banking on […]