Meta’s 100% AI Advertising Ambition by 2026: What It Means for Marketers
Meta (Facebook & Instagram) has made it clear: by 2026, it plans to power nearly 100% of its advertising system with artificial intelligence. This ambitious shift promises to transform how ads are created, targeted, & optimized across Facebook, Instagram, Threads, WhatsApp, & the Meta Audience Network. What Does Fully Automated Advertising Look Like? Meta’s vision […]
TikTok’s “M2” transition in the U.S.
TikTok is launching a separate U.S.-only version of its app, internally named M2, pending a new ownership structure and regulatory approval. It is designed to run on an entirely separate infrastructure, codebase, algorithm, and data systems from the global TikTok platform. The new app reflects an attempt to comply with U.S. security mandates while avoiding […]
Why Always On Branding Is the Smartest Marketing Strategy You’re Not Using Yet
In an age of infinite scroll, binge-worthy content, and 24/7 digital access, consumer attention doesn’t take breaks. So why do so many brands still treat their marketing efforts like seasonal events? The Always On branding strategy flips the traditional campaign model on its head. Instead of launching short bursts of advertising tied to product launches […]
Why Search Advertising Belongs in Your Marketing Strategy
Our team at MPS has been getting a lot of questions about search advertising, so we wanted to start with the basics. While this is just scratching the surface, stay tuned for a series of Paid Search blogs that take a deeper dive into more advanced features of Search. In today’s always-connected world, your potential […]
Meta Sizing Updates
Instagram Feed Update: Instagram has updated its Feed placement to prioritize larger posts – specifically 1080×1350 pixels (4:5 ratio) – over the traditional square (1080×1080). This change enhances the visual impact of posts on users’ Instagram Feed. However, Meta ads placements haven’t fully caught up yet. While Instagram Feed supports the new 1080×1350 or 1080×1440 […]
The Rise of AI in Marketing & Advertising
Artificial Intelligence (AI) is no longer a futuristic concept reserved for sci-fi movies. It’s here, it’s everywhere, & it’s transforming industries—including marketing & advertising. From personalized email campaigns to AI-generated content & predictive analytics, businesses are harnessing AI to better understand customers, optimize strategies, & get more bang for their buck. How AI Is Changing […]