Linear TV is Not Dead
For years, media headlines have declared the demise of Linear TV. While Streaming TV has witnessed exponential growth, Linear TV has evolved and remains relevant in today’s media landscape. Linear TV companies are developing strategies to keep themselves relevant. They’re creating content around their top properties to engage audiences and reach a second screen audience […]
The Rise of Connected TV
In the ever-evolving landscape of entertainment & media consumption, traditional linear TV is experiencing a significant shift as Connected TV (CTV) gains traction.
Connected Devices Continue to Grow
The world of television & video consumption has witnessed a dramatic shift, with Connected TV (CTV) emerging as a force to be reckoned with. As technology advances & consumer preferences evolve, CTV has become the go-to choice for an increasing number of viewers. But, what is CTV & what kind of success has this service […]