Threads: Successes, Downfalls, & Opportunities for Brands
In 2023, Meta launched Threads, a new social media platform designed to compete with Twitter & provide a fresh experience for users. The app aimed to offer an alternative to Twitter’s chaotic environment while integrating deeply with Instagram’s ecosystem. Despite its promising start & Meta’s extensive reach, the platform’s journey has been marked by both […]
Video and UGC Vertical Content Drive Higher Engagement and Click-through Rates
For over 10 years, Media Placement Services (MPS) has been working with Central Piedmont to help create brand awareness and reach potential new students. MPS’s branding efforts for Central Piedmont advertising include available scholarships to prospective students, parents of students, and adult learners within Mecklenburg County. While 23% of the digital budget was spent on […]
Social Media Strategies – Video is King
Key Takeaways Social media continues to evolve and change year after year. It is essential to keep up with the trends in order to stay relevant and authentically connect with your target audience. Let our digital experts at Media Placement Services assess your current social media strategy and build a media plan that will get you […]
Reddit – Niche Targeting & Unique Audiences
In the rapidly changing world of digital marketing, reaching the right audience is more crucial than ever. While giants like Facebook, Instagram, & Google dominate the advertising scene, there’s a hidden gem that many brands are just beginning to explore—Reddit. With its unique structure & highly engaged user base, Reddit offers advertisers unparalleled opportunities to […]
The Olympic Games & Advertising: A Winning Partnership
The Olympic Games are much more than a global sporting event; they are a grand stage where nations showcase their best athletes, cultures, & values. However, behind the top athletic performers & gold medals lies a significant economic engine driven by advertising. The relationship between the Olympics & advertising is intricate & mutually beneficial, shaping […]
Targeting Teens with YouTube Advertising
In a world where thousands of platforms exist to fight for our attention, YouTube stands out as a powerhouse for reaching teens. With its vast audience, diverse content, & engaging features, YouTube offers advertisers a golden opportunity to connect with this key demographic in meaningful ways. The Power of YouTubeYouTube boasts over two BILLION logged-in […]
The Impending Ban on TikTok
In the realm of social media, TikTok has swiftly risen to the top, captivating millions with its short-form videos & creative content. However, its journey hasn’t been without hurdles, as debates surrounding its potential ban have lingered. With governments worldwide scrutinizing its operations, the looming TikTok ban raises significant implications, particularly for advertisers banking on […]
Not So Social Social Media
In the ever-evolving landscape of entertainment & media consumption, traditional linear TV is experiencing a significant shift as Connected TV (CTV) gains traction.