The Implications of the TikTok Ban: What’s Next for the Platform?

The popular short-form video app TikTok has been at the center of political & regulatory scrutiny in the United States, with growing concerns over data privacy & its ties to the Chinese government through its parent company, ByteDance. While TikTok boasts over 170 million American users & has become a cultural phenomenon, questions about the […]

Social Media Strategies – Video is King

Key Takeaways Social media continues to evolve and change year after year. It is essential to keep up with the trends in order to stay relevant and authentically connect with your target audience. Let our digital experts at Media Placement Services assess your current social media strategy and build a media plan that will get you […]

The Impending Ban on TikTok

In the realm of social media, TikTok has swiftly risen to the top, captivating millions with its short-form videos & creative content. However, its journey hasn’t been without hurdles, as debates surrounding its potential ban have lingered. With governments worldwide scrutinizing its operations, the looming TikTok ban raises significant implications, particularly for advertisers banking on […]

Not So Social Social Media

In the ever-evolving landscape of entertainment & media consumption, traditional linear TV is experiencing a significant shift as Connected TV (CTV) gains traction.